Cabify: Bomba de Humo
Gen Z knows what it feels like to want to leave a party early but stay for fear of judgment. In fact, 78% have pulled a bomba de humo, slipping away unnoticed.
Design
Campaigns
Project Overview
Client: Cabify
Category: Campaign
Year: 2025
Creative Team: Suso Muñoz (CW) + Dominic Ivette (AD)
Gen Z knows what it feels like to want to leave a party early but stay for fear of judgment. In fact, 78% have pulled a bomba de humo, also known as Irish exit, slipping away unnoticed. This insight inspired a campaign that embraced the act of leaving without guilt.
