Suntory: Drink Irresponsibly
At Suntory, we believe celebration should never come with limits. That’s why we created a new way to enjoy cocktails—bold flavors, crafted with the same care and creativity, but completely alcohol-free.
Campaigns
Design
Project Overview
Client: Suntory
Category: Campaign and Branding
Year: 2025
Creative Team: Noelia Blasco (AD) + Dominic Ivette (AD) + Eduardo Perales (AD)
Gen Z knows what it feels like to want to leave a party early but stay for fear of judgment. In fact, 78% have pulled a bomba de humo, also known as Irish exit, slipping away unnoticed. This insight inspired a campaign that embraced the act of leaving without guilt.
